This chapter discusses direction. It may be defined as a function of management which is related with the instructing, guiding and inspiring human factors in the organization to achieve the organizational objectives. All the aspects of directing are related with the human factor. It can be effective only when the managers understand the nature of human being. Various man models describe man as rational, social, self actualising and complex. Management is responsible for organizing the elements of productive organizations like men, money, materials, machines etc in the interest of economic ends. External control is not the only way of managing, man will exercise self control, self direction, and committed to achievement of goals.