EXPORT CITATION

Chapter-58 Effective Media Communication

BOOK TITLE: Hospital Administration

Author
1. Joshi DC
2. Joshi Mamta
ISBN
9788184486766
DOI
10.5005/jp/books/10358_58
Edition
1/e
Publishing Year
2009
Pages
6
Author Affiliations
1. Academy of Hospital Administration, Lucknow, India
2. University of Lucknow, Lucknow, India
Chapter keywords
media communication, health care organization, medical care scheme, hospital service, press kit

Abstract

This chapter discusses effective media communication. Health care organization is an essential part of the medical care scheme. Owing to the increasing complexity of the medical science, it is very necessary that medical practitioners should be able to rely on sound hospital service. The health care organizations want the best possible coverage for the least possible expense due to paucity of funds, whatever plans or policies they want to project, they may chose to promote through purchasing space in the media, it is to their advantage to have much favorable editorial coverage as possible. The press kit is packet of materials that help journalists understand and cover health care organization and its work.

© 2019 Jaypee Brothers Medical Publishers (P) LTD.   |   All Rights Reserved