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Chapter-44 Ophthalmology Practice Management

BOOK TITLE: Clinical Ophthalmology: Medical and Surgical Approach

Author
1. Saxena Sandeep
2. Sexana Puneet
3. Tangri Manoj K
ISBN
9789350250044
DOI
10.5005/jp/books/11246_44
Edition
2/e
Publishing Year
2011
Pages
10
Author Affiliations
1. CSM Medical University (Erstwhile King George’s Medical University) Lucknow, India, King George’s Medical University, Lucknow, India, CSM Medical University, Lucknow, India, CSM Medical University Lucknow, Uttar Pradesh, India, CSM Medical University, Lucknow, Uttar Pradesh, India, KGMC Institute of Clinical Epidemiology, King George’s Medical University, Lucknow, India, KG Medical University, Lucknow, KGMC Institute of Clinical Epidemiology, CSM Medical University (Upgraded King George’s Medical College), Lucknow, India, CSM Medical University (Erstwhile King George’s Medical University), Lucknow, India, Chhatrapati Shahuji Maharaj Medical University (Erstwhile, King George’s Medical University), Lucknow, Uttar Pradesh, India, C.S.M. Medical University (Erstwhile King George’s Medical University), Lucknow, India, C.S.M. Medical University, Erstwhile King George’s Medical University, Lucknow, India, King George’s Medical University, Lucknow, Uttar Pradesh, India
2. JDA Dallas, USA
3. Hewlett-Packard Company, Fort-Collins, USA, Hewlett-Packard, Fort Collins, Colorado, USA
Chapter keywords

Abstract

A successful practice comes not only from excellent surgical skills and judgment, but also from good business management. Business management skills are generally more important in solo or small group practices because a health care professional is involved in the daily management of his or her office. However, in large group practices, business management knowledge and experience are important for every member of the practice because the business environment is frequently complex. Running a successful practice requires the following management philosophy to set the ground rules for running an orderly, efficient and ethical office: (i) Dedication towards providing the highest quality of care to patients. (ii) Emphasis on the fact that patients are the most important assets. (ii) Importance of remembering patients’ names and treating patients with courtesy. (ii) Fairness and insistence on the spirit and cooperation and teamwork among employees.

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