Chapter-81 Role of Mass Media in Marketing Your IVF Center
BOOK TITLE: Reproductive Medicine: Challenges, Solutions and Breakthroughs
Author
1. Mehta Jayant G
ISBN
9789350257784
DOI
10.5005/jp/books/11985_81
Edition
1/e
Publishing Year
2014
Pages
6
Author Affiliations
1.
Institute of Reproductive Medicine and Women’s Health, 4-A, Dr JJ Nagar, Mogappair, Chennai, India,
Institute of Reproductive Medicine and Women’s Health (A Unit of Madras Medical Mission), Chennai, India,
Queen’s Hospital, Romford, United Kingdom,
Reproductive Care, Morden Surrey, UK,
UK (London),
Queen’s Hospital, Barking, Havering and Redbridge University Hospitals NHS Trust, Rom Valley Way, Romford, Essex, UK,
Barking, Havering and Redbridge, University Hospital NHS Trust, Queen’s Hospital, Romford, Essex, UK
Chapter keywords
mass media,
IVF center,
marketing strategy,
clinic’s messages,
knowledge gap,
media.