Hospital Management from Service Sector Perspective

by Ashvini Arun Vora

Healthcare which was considered philanthropic sector is now coming up as the profit-making sector. We have now service marketing course in almost all the B-schools. Selling concept is now outdated. Societal structure has changed. There is radical change in the lifestyle of the people. There is increase in the per capita income due to the double income families. Market is flooded with lots of options/alternatives. Consumers are time pressed and need prompt services. This book “Hospital Management from Service Sector Perspective” comprises of total 10 chapters. First chapter present an introduction on healthcare sector. The objective of second chapter is to cover a discussion on healthcare in India. Package concept, hospital services, life cycle of hospital product, various influences, medical ethics, hospital branding and hospital administration are described in third chapter. Fourth chapter focuses on atmospherics in hospitals. Delivering and performing hospital services, healthcare promotion, managing service quality, and human resources in hospital sector are covered in fifth to eighth chapters. Ninth chapter presents a glimpse on strategic pricing in hospital sector. The last chapter of this book focuses on place parameter in hospital sector.

ADD TO FAVOURITES