Chapter-06 Healthcare Promotion
BOOK TITLE: Hospital Management from Service Sector Perspective
Author
1. Vora Ashvini Arun
ISBN
9789385999901
DOI
10.5005/jp/books/12829_7
Edition
1/e
Publishing Year
2016
Pages
21
Author Affiliations
1.
BK School of Business Management, Gujarat University, Ahmedabad, Gujarat, India
Chapter keywords
Promotion,
hospital marketing,
promotion programming,
marketing tool,
communication mix,
marketing strategy,
customer relationship management,
CRM,
customer equity