Corporate Hospital Culture and Communication Skill Prafull Arunkant Naik, Nidhi Prafull Naik
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1Corporate Hospital Culture and Communication Skill2
3Corporate Hospital Culture and Communication Skill
Prafull Arunkant Naik MD (Gynec) PGDHHM CEO APA Centre Link Consultancy Ahmedabad, Gujarat India Nidhi Prafull Naik MHA Director APA Centre Link Consultancy Ahmedabad, Gujarat India Foreword VN Shah
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Corporate Hospital Culture and Communication Skill
First Edition: 2016
Printed at
Caring for health and curing the sick could be as old as humanity; thus, healthcare management should have been the most matured streams of business administration. However, the reality is a little different; the hospitals are not necessarily the best managed institutions and especially in India with 1.1 billion people to be taken care of, this challenge is humongous. As a result, the hospitals of the past worked more by personalities than systems and processes. The doctors used to be at center of institution and every thing from space to equipment utilization revolved around them. Yes all this was relevant at one point in time and certainly fulfilled the need of the hour then, but not anymore!
The healthcare delivery business worldwide is going through a metamorphosis. Better lifestyles, newer drug discoveries, high-end diagnostic and investigation techniques have all caused the life expectancy to increase significantly. As a result, people live longer and require continuous healthcare services, especially in the old age. On the process side too, increase in medicolegal cases is forcing hospitals to define disease management protocols. Regulatory bodies across the globe are insisting on evidence-based care. Billion dollars are invested in creating and upgrading healthcare facilities across the world. All the governments of the world are under pressure to reduce healthcare delivery costs. Private enterprises too are continuously under scanner for lower return on investments. There are pressures all around to modernize the management of healthcare institutions. Put simply, there is a continuously increasing demand for healthcare services and the industry has to find ways to service this demand with quality and in the most cost-efficient manner.
What better time than the current to come out with a look like this that focuses on all the facets of healthcare delivery! Dr Prafull Naik with all his experience has put together a very informative collection of essays most relevant for managing a modern hospital of any size and specialty. Reader can feel his knowledge and experience of the subject in palatable form and tips to refer and develop soft skill and communication skill for a hospital.
My best wishes!
Dr VN Shah
Vice President
Healthcare Projects
Zydus Cadila Health Care Limited
Ahmedabad, Gujarat, India
It is our pleasure to release this book for the students of hospital management, administrators of the hospitals and managers of any level. We hope that it will be of great help to them to understand about corporate hospital culture and soft skill to be unique. In this book, we have provided tips about hospital management, and with these, one can establish and implement the same according to his/her requirements and needs. We believe that this book should be used for easy reference.
This handbook provides evidence-based guidelines to practice hospital management; also it shows easy solutions of problems of hospital management. By solving the brainstorm of the last chapter of the book, one can experience his/her own situation during his/her practice. We have attempted to cover a wide range of topics, both for common and uncommon issues, which are of great importance.
Your valuable suggestions and comments for the book are always welcomed at the email id:
Prafull Arunkant Naik
Nidhi Prafull Naik
We want to thank Dr VN Shah, Diabetologist and Vice President of Zydus Cadila Healthcare Limited, who is one of the pioneers of corporate hospital in our city with true sense of corporate culture, for having kindly consented to write the foreword. We also thank our family for the help at every stage of this book. We thank all consultants and authority for their enthusiastic guidelines and participation. We specially thank Dr Sharad Vyas, Dr Narendra Sanghavi, Dr Tushar Shah, Dr Bharat Gadhavi, Dr Ketan Desai, Dr Haresh Bhalodiya, Dr Pankaj Doshi, Dr Anil Nayak, Dr Kanu Patel, Dr Ambalal Patel, Dr Sevanti Patel, Dr Pinakin Trividi, Dr Raju Naik, etc. with whom we have learnt practical approach of different skills of management and communication throughout our career. At this point, we cannot forget Late Dr Praful Pawar, ex-CEO of Apollo Hospital, Ahmedabad who had guided us and inspired us to write this book. We are also thankful to Shri Jitendar P Vij (Group Chairman), Mr Ankit Vij (Group President) and Mr Tarun Duneja (Director-Publishing) of M/s Jaypee Brothers Medical Publishers (P) Ltd, New Delhi, India, for their long-standing support and for showing keen interest in publishing of this book.
But reader, ultimately, we thank you. You are the best judge and our source of inspiration.